Poker
Live tournament reporting, online poker, strategy, industry news, interviews, and features.
JAMES GUILL
Gambling Writer.
Industry Veteran.
I’ve covered poker and the gambling industry since 2008, from the World Series of Poker to online casinos, sportsbooks, sweepstakes casinos, and the emerging products reshaping gambling today.
POKER · CASINOS · SPORTS BETTING · SWEEPSTAKES
SINCE 2008Gambling Media
WSOPLive Coverage
MULTI-VERTICALIndustry Experience
FIRSTHANDProduct Testing
ABOUT JAMES
I Didn't Exactly Plan on Becoming a Gambling Writer
My career started in IT before a courthouse research business and a serious poker hobby eventually took me in an entirely different direction.
In 2008, I landed my first professional writing assignment covering the World Series of Poker for PokerNews. What began with poker eventually expanded into online casinos, sports betting, sweepstakes casinos, regulation, and the broader gambling industry.
Nearly two decades later, I'm still doing what has always made the most sense to me: learning the products, following the industry, and writing from experience whenever possible.
More About Me →WHAT I COVER
Gambling Is a Big Industry. I've Covered Most of It.
Online Casinos
Reviews, casino games, software providers, bonuses, payments, KYC, withdrawals, and the player experience.
Sweepstakes Casinos
Hands-on play combined with coverage of operators, promotions, redemptions, regulation, and industry trends.
Sports Betting
Sportsbooks, betting products, promotions, features, payments, and the changing U.S. betting market.
Gambling Industry
Regulation, legislation, business developments, prediction markets, emerging products, and whatever the industry invents next.
SELECTED WORK
A Few Things I've Written Along the Way
14 Sweepstakes Casinos Promo-Banned Me at Once. Here's Why
Fourteen sweepstakes casinos removed my promotional access almost simultaneously. I dug into why it happened and what it revealed about the operators behind them.
Read at Bodog ↗From the NBA Finals to Presidential Elections: What's Trading on the Highest-Dollar Prediction Markets
An examination of the biggest prediction markets and the increasingly blurry line between gambling, financial trading, politics, sports, and internet culture.
Read at Stacker ↗2011 World Series of Poker Day 49: Collins and Lamb Headline November Nine
Live reporting from the closing stages of the WSOP Main Event as the final nine players emerged to compete for poker's world championship.
Read at PokerNews ↗HOW I WORK
Experience Matters
Research is important, but it doesn't always capture nuance. And in gambling, the subtleties often make the difference.
Whenever possible, I play the games and test the products I'm writing about. I've spent years dealing with the same things players deal with: bonuses, verification, deposits, redemptions, loyalty programs, changing terms, and products that don't always work quite the way the marketing suggests.
That doesn't replace research. It makes the research more useful.
Read About My Approach →FROM JAMESGUILL.COM
Latest Articles
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Need Someone Who Actually Knows the Industry?
I've spent nearly two decades writing about gambling and working with companies throughout the industry. If you need writing, editing, research, content strategy, or someone who understands the subject before opening a search engine, let's talk.